Progetto Artena (in Italian)

Progetto Artena is a service of analysis, strategy and action for the revival of the village of Artena (Rome). It works on both structural and infrastructural level, by caring of several aspects, from social innovation, to architectural regeneration. Progetto Artena is the first application of the principles of Biourbanism (p2p urbanism, neuroergonomics, biophilia, structural sustainability, laws of form, scales coherence, constructal law) in order to design for social change. At the same time, it’s an experimental research, aimed at prototyping a new model of development process for Italy.

The entire project works through maieutic participation. It achieves its goal through sub-projects, that also support financially the initiative.

The Project aims to design the physical, virtual, and socio-economic space of the city, implying that every space has a bio-political value. Care for space thus means care for the people who live in it, and interact with it. The dematerialization of the city, linked to the global process of the political economy of the sign, should be balanced with the realization of actual physical places able to allow real interaction, and therefore the life of us all (placemaking). Working on a “minor” place like the small town of Artena has taught us that the heart of the world, such as the solution of a problem, can be found everywhere.

Part of the Progetto Artena are:


Segni Seed is the application of service design techniques to identify some inner drives of the city of Segni, and how they can be connected to work together. The goal is about finding possible change actions, able to pay back a most common advantage to all the stakeholders, and experimenting a prototype of strategic guidance for small towns. The project is carried out by a team of international and Italian experts.


Progetto Lepus aims to a level shift, from the urban to the district one, of strategic design revitalization processes. It will search for connecting formal and informal networks actually operating in the area, and it will put them at work together in a systemic way. Progetto Lepus is a case study managed in collaboration with the Comunità Montana dei Monti Lepini. The project goal is to explore a best practice to be applied to the whole Italian province.

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